Hot from the cinemas debuting in ATL, this Georgia native has fast become one of the emerging names in rap circles. Part of the reason for this has been his astute associations – he’s surrounded himself with the likes of Beenie Man and pumped out records consistently.

King marks his fourth album in a mere five years – it’s the sort of ratio that would do 1960s artists proud. Of course, the biggest problem with an artist like T.I. is that no matter how talented he is – and is flow is fast and furious, particularly on “I’m Talking To You” – there’s a sense of repetition to much of King.

Essentially, he’s not doing anything new that he, and others before him for that matter, haven’t done before. So whilst Toomp’s production on “What You Know” is pretty much spot on, seventy-five minutes of T.I. is probably about half an hour too much. He’s at his best when he’s at his most aggressive, but when playing loverman on the likes of “Live in the Sky” it works far less effectively.