Moody and esoteric, David Ford is
not like other English singer-songwriters like
James Blunt or David
Gray. Instead, there’s a darker tone to his
solo debut I Sincerely Apologise For All
the Trouble I’ve Caused.
Pieced together slowly and independently
in the cellar, David Ford laboured over this release,
bringing
together different elements beyond the simple construction
of voice, guitar, bass, and drums, “I think
it’s more about the intent than the actual
product of it,” he alludes. “I think
you bring to it what you can and what you will.”
At its most basic, I Sincerely
Apologise... is
a collection of songs that are emotionally connecting
and that resonate. “It’s not about big
production or trying to be cool or trying to fit
into some niche market,” he agrees. “It’s
easier to make it connect more because it’s
less diluted. But at the heart of it it’s just
a bunch of songs.”
With no time limit or a need to
work to any particular time frame, the album was
created in a vacuum, with
no pressure on it as there were no demands, and no-one
was expecting the record to happen – there
wasn’t a record label or publishing house waiting
to hear the songs. “It was kind of nice to
not have to feel the need to do anything for anyone
to hear,” he says, “but just doing it
for the sake of doing it. It’s not something
that many people get to do, and not something that
I’m going to get to do again.”
Since he recorded it, Ford has been
signed up by Columbia in the US, resulting in the
album coming
out worldwide. There’s little doubt that the
lack of time constraint and lack of limitation worked
in the record’s favour, as he was allowed to
test his own boundaries. “It was more not having
any boundaries and not recognising any boundaries,” he
enthuses. “It’s not the way that people
normally view boundaries as some strange, creative
being, but the obstacle is having to actually talk
to other human beings when you’re making a
record, because people have their own agendas because
somebody will want to sell a million records and
someone will want to make a this album, or a that
album.”
The music itself on I Sincerely
Apologise... sounds
desperate; there’s a sense of isolation and
loneliness to it that comes from an artist making
his first solo record, away from his previous band
Easyworld. Song titles like “Cheer Up (You
Miserable Fuck)” and “I Don’t Care
What You Call Me”, and the title of the album
itself, certainly reference the likes of the Smiths,
who merged a great pop sensibility with a dark undertow.
“I think that might be similar to the Smiths
in that it’s a knowing wink to the British
love of self-loathing – that whole “Heaven
Knows I’m Miserable Now” vibe,” Ford
says of “Cheer Up (You Miserable Fuck)”. “To
my mind I think of it as being a positive record
and hopefully an uplifting experience; the song “Cheer
Up (You Miserable Fuck)” is about how there’s
more than misery, and there’s things to look
for beyond the misery, and misery-eradication rather
than wallowing in it. There’s a lot of sadness
on the record, but a lot of hope.”
Having started out in Easyworld
as a self-admitted naïve young pup with stars in his eyes, Ford
is treating his second time around in the music industry
very differently, and now feels somewhat shielded
from it through his own indifference to it. “When
you’re a kid and you get your first record
deal you believe that if you have all the self-belief
in your music then you can only imagine that it’s
going to be a couple of weeks before your topping
the charts, and headlining festivals,” he says
drolly. “It comes as a bit of a shock to the
system as I guess I had a romantic ideal that the
best record sells the most copies, but you start
to notice that a lot of your favourite records don’t
do so well because they’re not part of the
machine.”
He admits that he’s a lot less impressed by
everything this time around, and that helps him to
avoid some of the pitfalls of being a wide-eyed kid
who believed everything he was told and took advice
on face-value, and was happy to follow other people’s
leads. “In this respect I’m being much
more of a grumpy old bastard, and I think the best
thing I’ve learned is that my opinion is no
less valid than anybody else,” he states firmly. “I’m
happy to be able to say to bosses of whatever label
it is that I probably know better than they do when
it comes to my songs.”
Having recorded all the music found
on I
Sincerely Apologise... on his lonesome,
Ford has a band to play with him around the United
Kingdom. But when overseas, the expense of traveling
with the band is prohibitive and as such he only
plays solo. “I’ve got some clever machines
that help me out,” he explains, “like
a loop machine which helps build up some layers.
I view the songs as being my boss, so I do what they
tell me to do and hope for the best, and try to make
it an enjoyable and thought-provoking and interesting
show.”
On I Sincerely Apologise..., “Cheer
Up (You Miserable Fuck)” adds another layer
of sound with each verse and chorus, as the extra
instrumentation builds and builds. “That and “State
of the Union” are obviously not as full-on
as on the record,” Ford says in reference to
how they differ in the live format, “but they’re
a little more than your standard singer-songwriter
with a guitar. I try and push the dynamic of it as
far as I can. I must say it’s a lot more fun
for me as well; I’d hate to sit down with an
acoustic guitar and strum songs.”
When making the record, he admits
it was hard to stop himself overcrowding the songs
to some degree
with layers upon layers. “I tried to keep adding
things where I thought something was missing,” he
says. “It’s a discipline that some people
just don’t have, as you think that every song
needs everything and it all ends up fighting for
space, but I tried to keep it fairly sparse and try
to put things on as they wanted to be on there, and
then see what kind of mess we had.”
David Ford’s I Sincerely
Apologise... is
out now, with Ford opening support for Augie March
on their current national theatre tour. Dates:
5 August – Barwon Heads Hotel, Geelong
10 August – The Tivoli, Brisbane
11 August – Enmore Theatre, Sydney
18 August – The Forum Theatre, Melbourne
20 August – Queen’s Theatre, Adelaide